Audience Participation

When it comes to marketing, you’ve gotta stay fresh. More accurately, as the media preferences of consumers changes over time, so too must a company’s marketing strategies change to remain effective. Today, with the lightening-fast way that information spreads across the globe, marketing has shifted its cultural position in several interesting ways. In years past,…

5 Reasons You Should Invest in Email Marketing

You may think that email is dead, but you’d be dead wrong. It might sometimes seem that social media is where everything’s happening online today, but in fact, email has only increased its foothold. Email is huge. Over 200 million emails are sent every day and just over half of them are sent B2B or…

Unplug Your Marketing

It seems logical to attempt to build your marketing strategy by avoiding overutilized mediums, making every effort to ensure that your company stands out from the crowd. Why then is everyone still investing so heavily in channels like email marketing? A recent Gartner research study showed that 11% of chief marketing officers are cutting their…