For more than 20 years, Diversified Marketing Strategies, Inc. (DMS) has been serving the marketing needs of an incredibly diverse roster of clients from many different industry sectors. From major hospital corporations, to industrial contractors, to small local businesses, DMS has always been proud to develop custom strategies that enable clients to achieve their goals.
The early roots of the company began back when Andrea M. Pearman, founder and president, was involved in the radio and television industry before transitioning into a career in marketing for a leading Chicagoland construction company.
In that role, she noticed a common pattern among construction groups – they really didn’t have many avenues in terms of marketing and advertising. Unlike normal businesses that appeal to the general public, contractors needed a way to reach project owners and other individuals capable of creating major development decisions.
Pearman started her own venture, gambling her personal finances and professional reputation on an idea she hoped would one day grow into a successful company. She created DMS to provide underserved industries like construction, manufacturing, maintenance, and others with an opportunity to grow their operations through targeted and customizable marketing campaigns.
Pearman also purchased an advertising specialties company which enabled DMS to provide a greater range of services to its clients with wearables and other promotional products.
After several years of success with DMS, Pearman started to imagine a news outlet that was specifically intended to contain a by-business-for-business aesthetic that would allow an executive audience to read about the exact topics they were seeking. From these early concepts, the publication Building Indiana came to life. Today, Building Indiana is one of DMS’s best products, reaching over 60,000 readers per issue and earning the title of the largest business-to-business publication in the state of Indiana.
As trends in marketing and media have evolved, DMS’s methods have evolved right alongside them. The company’s team is made up of expert specialists in their fields, ranging from talented artists and writers, to a full-service digital team, to event coordinators, and more. Emphasis is placed on successful outcomes, no matter what kind of medium is utilized to convey a client’s message.
Today, DMS’s portfolio is full of incredible client success stories. We’re eager to learn how DMS can help your company achieve your goals. Let the next chapter of your history begin by contacting DMS today.