You market your company’s services to new audiences in an effort to woo their business, but how good of a job are you doing at developing relationships with your potential prospects? There’s an interesting school of thought about long-range promotional tactics companies are putting to good use called “demand generation,” and it’s way more than…
One would think that years of continual building between two parties would mean that trust, a key factor in just about every conceivable relationship, would be a rock-solid thing. But that’s not really the case. Trust is more like a tower of un-mortared bricks. Left untroubled, they could conceivably stand forever. If struck hard enough,…
If you’re a smart marketer, you should be thinking about spreading your message in much the same way that manufacturers think about distributing their products to their eventual end users – in terms of logistics, that is. Certain pathways and methods are likely to work better than others depending on the nature of your company’s…
When it comes to marketing, you’ve gotta stay fresh. More accurately, as the media preferences of consumers changes over time, so too must a company’s marketing strategies change to remain effective. Today, with the lightening-fast way that information spreads across the globe, marketing has shifted its cultural position in several interesting ways. In years past,…
You may think that email is dead, but you’d be dead wrong. It might sometimes seem that social media is where everything’s happening online today, but in fact, email has only increased its foothold. Email is huge. Over 200 million emails are sent every day and just over half of them are sent B2B or…
It seems logical to attempt to build your marketing strategy by avoiding overutilized mediums, making every effort to ensure that your company stands out from the crowd. Why then is everyone still investing so heavily in channels like email marketing? A recent Gartner research study showed that 11% of chief marketing officers are cutting their…
